Bing introduces new modern logo to integrate the “One Microsoft” vision

Microsoft's Bing has been function of Windows Phone since the start. But it's more than but a search engine. Earlier this summer we learned how Microsoft planned to turn Bing into a platform, ane where developers and users can tap into a vast array of data to get things done. Concluding summer, Microsoft introduced a new corporate logo. Now, Bing is getting a logo makeover as it brings in a bunch of new features online. Let's bank check information technology out.

New Bing Logo

The start thing y'all'll notice is the new Bing logo. There's an entire blog post dedicated to what went into the new wait, but we'll simply summarize a few of the highlights. Why a new logo? As Bing goes through a year of reinvention, a new logo was needed. According to Microsoft, the new Bing logo is clean, simple and direct. If you sympathize how color tin communicate and what Segoe is, you'll probably desire to read about the design process behind the new logo. Link is downwardly beneath.

New modernistic redesign and features for Bing.com

New Bing.com

Bing isn't just getting a new logo. The website is getting a new redesign that's a petty more modern. In improver to that, you'll be seeing a few new features throughout Bing.com as you lot use the service. Here'due south what is new and improved with Bing.com:

Snapshots: Helpful information at a glance

Last yr Bing introduced a feature that showed you what your friends on Facebook knew about a particular search query. You would see results from Bing on the left and your friends on the right. The new redesign of Bing.com integrates the two in a more seamless mode.

Folio Nada: Finding without Searching

Bing Page Zero

Here's a pretty cool characteristic. Most modern search engines like Bing and Google will requite suggest for the search query you're typing. But Bing is taking that idea one stride further with a new characteristic chosen Page Zero. Equally you're typing, Page Nix will bring in relevant results on the correct. This characteristic tin exist every bit superficial as typing in Jon Stewart and seeing either the person or bear witness populate on the correct. It can as well exist really avant-garde by deep linking. For example, type in United Airlines and you can get deep links to their service to either check in or become the flight condition.

Pole Position: High confidence results

Some other interesting characteristic is called Pole Position. When you type in a search query, Bing will put some results upwards top in the Pole Position. This feature works all-time with ambiguous terms or those that have multiple intents. Bing is using a combination of the Snapshot characteristic in a higher place and their own metrics for determining the intent of the user. For case, if you lot type in Temple you might be looking for the religious structure, the university in Pennsylvania, or a subway station in London with the same name. Bing places the one information technology'south confident you want in the pole position department.

The Right Search Experience for the Right Device

Bing is also committed to delivering the best search experience for a given device. From Windows Phone to your Xbox, Bing wants to dial in the experience. The new Bing layout will piece of work and reflow to fit and fill up the screen regardless of size. We saw some changes to Bing on Windows Phone earlier this summer.

What practice you guys and gals think of the new Bing logo, redesign, and features? Don't worry if you don't meet the new features nonetheless. Every bit they don't announced live nevertheless and could be rolling out slowly.

Source: Bing Blog Next Phase, Bing Blog Logo Bonus: Explore New Bing

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